In Morocco, the vast majority of searches go through Google, and a growing share happens on smartphones. For a business in Agadir, Casablanca or Marrakech, appearing on the first page for its customers’ searches remains one of the most cost-effective ways to win customers. Here is the method we apply at eVisibility, step by step.
1. Solid technical foundations
Before talking about keywords, Google must be able to crawl, understand and display your pages quickly. Check these first:
- Indexing: every important page must be accessible, with no “noindex” tag or robots.txt block, and listed in an XML sitemap.
- Unique tags: a title and meta description specific to each page, and a canonical URL pointing to the page itself.
- Mobile speed: aim to display the main content (LCP) in under 2.5 seconds. Compress images to WebP or AVIF and limit third-party scripts.
- HTTPS and security: a hacked website, or one flagged as dangerous, immediately loses its visibility.
Our technical SEO optimisation tackles these points first, because they determine how effective everything else will be.
2. Keyword research tailored to the Moroccan market
Moroccan internet users search in French, Arabic and English, and sometimes in Darija written in Latin script. The same need can be expressed in several ways: “création site web Agadir” and “agence web Agadir” in French, or “تصميم مواقع أكادير” (website design Agadir) in Arabic…
- Start from your customers’ real questions (sales team, customer service, WhatsApp messages).
- Distinguish between intents: information (“how to…”), comparison (“best…”, “price…”) and action (“quote…”, “near me”).
- Match each intent to a dedicated page rather than concentrating everything on the home page.
- Assess whether an Arabic version is worthwhile: in some sectors, the competition there is much weaker.
3. Local SEO, essential for local businesses
For location-based searches, Google first shows a map with three businesses. To appear there in Agadir, Rabat or Tangier, you need a complete Google Business Profile listing (right category, services, opening hours, photos), identical contact details everywhere on the web and a steady flow of customer reviews. We explain the method in detail in our guide to local SEO in Agadir.
4. Genuinely useful, credible content
Google seeks to reward content written by people who know their subject. For a Moroccan business, this means:
- detailed service pages (process, lead times, areas served, frequently asked questions);
- proof: case studies, customer reviews, real photos, local references;
- up-to-date information: indicative prices, Moroccan regulations, news from your sector;
- a clear identity: who you are, where you are based, how to contact you.
5. Local, high-quality link building
Links from other websites remain a major trust signal. Favour quality and geographical relevance: recognised Moroccan business directories, regional and national press, partners, suppliers, trade associations, chambers of commerce, universities and local events. Steer clear of buying large numbers of low-quality links: they expose you to penalties.
6. Prepare your website for AI-generated answers
In 2026, some searches end with an answer written by AI — in Google, ChatGPT, Gemini or Perplexity. To be cited, your website must be accessible to these crawlers, present your business clearly (structured data, a factual “About” page) and offer precise, verifiable answers. That is what GEO, explained in this guide, is about.
7. Measure, adjust, repeat
Set up Google Search Console and Google Analytics 4, track your rankings for a list of priority keywords and, above all, measure conversions: calls, forms, WhatsApp clicks. SEO is gradual work: the first results often appear after a few months, then grow stronger with consistency.
Want to know where your website stands? Request an SEO audit: we identify the obstacles and opportunities specific to your market, in Agadir and across Morocco.