Google Ads and Meta Ads advertising campaigns
Management of your advertising budgets on Google Ads and Meta Ads (Facebook, Instagram) to maximise return on investment (ROI).
- Free quote, sent promptly
- No commitment
- Agency based in Agadir
Advertising campaigns: our approach
Online advertising generates leads from day one, provided it is well targeted and measured. Without conversion tracking, you optimise blindly and the budget is frittered away.
We set up tracking (Google Analytics 4, Google Ads, Meta Pixel and Conversions API), build campaigns targeting Agadir, the Souss-Massa region or the whole of Morocco, create the visuals and regularly optimise bids, audiences and ads.
Main objective
Generate direct conversions (leads, sales) at the lowest possible cost.
What our service includes
- Precise tracking setup (GA4, pixels, conversions)
- Search, Performance Max, Meta and LinkedIn campaigns
- Geographic targeting: Agadir, the region, Morocco, international
- Creation of visuals and ads
- Ongoing optimisation of bids and audiences
- Transparent profitability reports
Who is it for?
- Businesses that want leads quickly
- Online retailers (sales and remarketing)
- Real estate, automotive, education, healthcare
- Events and seasonal tourism offers
Our advice by industry: Tourism & hospitality, Real estate & property development
Our 4-step method
Analysis
Your target audiences, your competitors and your priority channels.
Strategy & calendar
Messages, formats, budget and publishing schedule.
Creation & publishing
Visuals, videos, ads and publishing on the right networks.
Optimisation & reporting
Analysis of the results and adjustments every month.
Google Ads: capturing demand at the right moment
Google Ads shows your ads to people who are already searching for your service: “car rental Agadir”, “air conditioning installation Agadir”, “private school enrolment Agadir”. It is the most direct lever for urgent or seasonal needs. Ads can display your phone number and address, and be limited to the areas where you actually work.
Meta Ads: creating demand
On Facebook and Instagram, you don’t target a search but an audience: people living in and around Agadir, interests, age, language, or people who have already visited your website. It is the ideal lever for introducing a product, a real estate launch, an event or a seasonal offer. In Morocco, ads that open a WhatsApp conversation directly are widely used to generate enquiries, provided someone answers them quickly.
The metrics we track
- Cost per lead: call, form or WhatsApp conversation.
- The conversion rate of landing pages.
- Cost per sale and return on ad spend, for e-commerce.
- Lead quality, based on feedback from your sales team.
- Ad frequency, to refresh the visuals before the audience grows tired of them.
The mistakes that waste an advertising budget
- Launching campaigns without conversion tracking: there is no way of knowing what brings in results.
- Targeting the whole of Morocco for a business that only serves Greater Agadir.
- Settling for the “Boost post” button instead of campaigns built around a specific goal.
- Sending visitors to the home page rather than to a dedicated landing page.
- Forgetting negative keywords on Google Ads and paying for clicks unrelated to your offer.
- Leaving messages unanswered for hours: the prospect contacts the next competitor.
Following Agadir’s calendar
Demand varies considerably over the year: the winter tourist season and the summer holidays, Moroccans living abroad (MRE) coming home, Ramadan shifting habits towards the evening, the start of the school year, holidays and sales. An effective campaign anticipates these periods by a few weeks and adapts its messages, ad schedules and budgets.
Expected impact & ROI
Immediate sales generation and controlled growth in your revenue.
Frequently asked questions: Advertising campaigns
What budget should you plan for a campaign?
The advertising budget depends on your industry, the target area and your goals. We recommend starting with a test budget over a few weeks, then scaling up the profitable campaigns. The agency’s management fees are separate from the budget paid to Google or Meta.
Google Ads or Meta Ads: which should you choose?
Google Ads captures existing demand (people searching for your service); Meta Ads creates demand among targeted audiences. For many businesses, combining the two is the most effective approach.
How are results measured?
Every form, call and WhatsApp click is tracked as a conversion. You receive a report showing the cost per lead, the conversion rate and recommendations for the next period.
Do you need a website to advertise?
It isn’t mandatory: Meta instant forms or ads that open a WhatsApp conversation work without a website. But a dedicated landing page generally improves lead quality, allows accurate tracking and builds trust with prospects.
Who is the advertising budget paid to?
The ad spend is paid directly to Google or Meta, ideally from an account opened in your company’s name. The agency’s management fees are invoiced separately, so you know both amounts precisely.
Can you take over existing campaigns?
Yes. We start with an account audit: conversion tracking, campaign structure, targeting, ads and landing pages. Priority fixes are often quick to implement and help reduce wasted budget.